Advisory · For CIOs & CTOs

We are the licensing advisors who used to sit on the other side of the table. Ex-Oracle LMS. Independent. Quiet. We protect your position before it becomes a line item on the board pack.

NDA on request Privileged engagement No upsell
By the numbers
19+
Years inside the licensing engine
$95M+
Cost positions recovered (cumulative)
22 – 38%
Average optimisation on Oracle estate
60+
Audits managed end-to-end
The four-alarm fires

You did not become CIO to read ordering documents at midnight.

Four conversations we have, almost weekly, with leaders running enterprise software estates.

01

An Oracle audit notice just hit your desk.

LMS reviews routinely surface 7- and 8-figure exposure on VMware, named-user metrics, options & packs, and indirect access. The clock starts the moment you respond.

02

Your ULA is renewing — and you can't read the room.

Unlimited Licence Agreements look elegant on paper and behave brutally at certification. Without an exit plan twelve months out, leverage is gone.

03

Cloud spend has overtaken the on-prem budget it was meant to replace.

M365 E5 seats handed to every contractor. OCI credits expiring unused. Azure BYOL paid for and then paid for again. AWS Oracle workloads running unauthorised. The story is the same — opaque metrics, shadow IT, and a 25–40% over-spend hiding in the renewal line.

04

Nobody owns the licence position.

IT, procurement and finance each hold a fragment. The real entitlement picture lives in PDFs, ordering documents and tribal knowledge — until it doesn't.

Capabilities

What we do, narrowly and deeply.

Six engagement modes. Oracle is the home court — software licensing is the discipline.

01

Vendor Audit Defense

End-to-end audit response — scripts review, data scoping, evidence framing, and negotiation of the final compliance position, run to the rigor an Oracle LMS audit demands.

  • Audit tool & data scan review
  • Findings rebuttal
  • Settlement strategy
02

License Optimisation

Right-size processor counts, partitioning, options & packs and M365 seat entitlements — across Oracle, Adobe, VMware and IBM estates. Recover budget without breaching policy.

  • Oracle processor & options review
  • M365 / Office 365 seat right-sizing
  • Adobe seat & entitlement review
03

Contract & Renewal Negotiation

ULA / EA / PULA structuring, certification planning and renewal leverage — across Oracle and other major vendor agreements. Get the contract you should have signed the first time.

  • ULA / EA entry & exit
  • Renewal negotiation
  • Custom T&Cs
04

Compliance Review

Independent Effective Licence Position (ELP) — built the way LMS would build it, before LMS does. Same forensic method across Microsoft, SAP, IBM and VMware. No surprises, no exposure.

  • ELP build-out
  • Risk heatmap
  • Remediation roadmap
05

Cloud Licensing & BYOL

OCI, AWS, Azure and GCP. Authorised cloud rules, BYOL conversions, and Java SE Universal Subscription strategy.

  • BYOL strategy
  • Java SE subscription
  • OCI credit modelling
06

Any Software Licensing Challenge

Microsoft, SAP, IBM, VMware and beyond. Wherever the metric is opaque and the exposure is real, we read the contract you signed.

  • SAM strategy
  • Vendor negotiations
  • Pre-acquisition due diligence
Engagement model

Four steps. No theatre.

01

Discovery

A 45-minute confidential call. You describe the position, the trigger, the deadline. We tell you — directly — whether we can help.

02

Diagnostic

Whatever the vendor, we build your Effective Licence Position to the standard an Oracle LMS audit would expect — numbers, not narratives — and we move fast.

03

Strategy

Audit defense plan, ULA exit plan, optimisation plan — whichever is needed. With named owners, sequenced actions, and target outcomes.

04

Execution

We sit alongside your team at the negotiation table or in the audit response. Quietly. Until the position is closed.

The math of inaction

Every quarter you delay an
ELP review, the exposure compounds.

An Oracle compliance gap caught twelve months early is a budget conversation. Caught at audit, it is a board conversation. The mechanics do not change — the leverage does.

01
22 – 38%
Typical Oracle estate optimisation, year one
02
12 mo
Recommended runway before ULA certification
03
19+
Years on the LMS audit floor
04
100%
Engagements under strict NDA
Amrith Pujarie — Founder, Advalora Consulting
Founder
Amrith Pujarie
Founder & Principal Advisor
Why Advalora

Ex-Oracle LMS.
No agenda but yours.

Most licensing advisors learn the rules from the outside. I wrote scoping documents for a living — inside Oracle's License Management Services. I know exactly which scripts produce which findings, which contract clauses are negotiable, and which are theatre.

Advalora exists because every CIO I meet on the audit side asks the same question, in some form: "Why didn't someone tell us this twelve months ago?"

We are small by design. You will not be handed off to a delivery team. You work with the person who wrote the methodology — and the email gets answered the same day.

FAQ

Questions we get, weekly.

Discovery call

45 minutes.
Confidential.
No obligation.

Share what's on your desk. We'll tell you — honestly — whether we can move the needle, and how.

Submissions are confidential. We do not share information with vendors or third parties.